Soundbite Leadership

We’ve fallen in love with the soundbite. So much so that we’ve become dependent on it. A short moment of glory that promises to fulfill our wishes.

  • A 20 second news story
  • A top 10 article on being a better parent/spouse/friend
  •  A 5 minute workout

In reality, we know that none of these things truly gives us what we need and want.

But it feels good to think we can make our lives better with just a little time and a small amount of effort.

The soundbite has even made its way into the workplace. Many leaders are becoming soundbite leaders – saying what people want to hear and perhaps doing just enough of the “right” things to follow up. But not enough to make a lasting impact, build real culture and create big changes.

True leadership is an all-in or not-at-all commitment. It means being there for your followers at all times, not just when it’s convenient.

It takes time to develop trust. It takes time to build influence. It takes time to show people their good work matters. It takes time to convince people you care about them.

It’s not easy, and it’s not always fun. But in the long run, it’s the only thing that works.