Businesses are often seen as facts and figures on paper. They are rarely viewed as the living beings they indeed are. Businesses are just like people. They have aspirations, values, beliefs and habits. Some are successful and some are not. Some are known for being friendly while others are standoffish. Some have creative genes while others are old school. Apple showed this perfectly in their well-known Mac vs. PC ads.
Looking at your organization as a person gives you a unique perspective and valuable information. Is my business the type of person that customers would want to sit down with and have a conversation? Is my business the type of person that my employees would trust and want to help out?
Like individual personalities, business attract certain clients, investors and customers. So what does your organization look like when it stands in front of the mirror?