Selling change


It’s easy to think that people don’t go along with change because they don’t like it or don’t clearly understand the benefits. We can spend a lot of time trying to rationalize with people that change will be good for them.

And it will be a waste of time.

If you have the person’s best interests in mind, they can usually clearly see that the change will be good for them. They can even be quite eager to make the change. The inaction doesn’t lie in not understanding it, it simply comes from fearing it.

We fear change for a lot of reasons – it’s a leap into the unknown, it’s uncomfortable, it forces us to grow and tackle issues we may not have faced before. What if we fail? And sometimes just as scary, what if we succeed?

If you want people to change, your job isn’t merely laying out the benefits of the change, its assuaging the fears that come along with it.

A Team Human Conversation

Fight workplace zombies in your organization and join Team Human! Gather a group of fellow workplace zombie hunters to discuss our most recent blog post. Use the questions below to kick start your conversation.

  1. Think of a time that you knew change was good for you, but you didn’t want to do it and explain why.

  2. How has someone helped you through change by removing the fear?

  3. What can you do more of as a team/organization to remove the fears that come with change?