If you go to the website for the marketing agency Wieden+Kennedy right now, you will find only one page.
No recent projects page. No jobs page. No about WK. No contact us.
One single page called ‘Remembering Dan Wieden.’
Dan was the co-founder of Wieden+Kennedy and perhaps best known for coining the famous Nike tagline, “Just do it.”
Dan passed away on September 30.
It says a lot about the agency to not just honour Dan’s life through the business, but to do so at the sacrifice of the business.
At first glance, it might seem like anyone looking to learn more about working with Wieden+Kennedy will have to wait.
But instead, this gives people a glimpse, perhaps, of what working with Wieden+Kennedy is like – caring and focused on people.
The tribute to Dan speaks of his dedication to build a place that would allow people to do the best work of their lives making meaningful work for clients.
More importantly, it highlights what is of true value to people – Dan’s relationships with his family, his generosity to causes and organizations, his active volunteerism, and his dedication to his hometown.
A form on the page asks people to share their memories of Dan. An important reminder in a world full of deadlines, emails, and meetings, that it is only our connections to others that we get to keep.
We like to think that business is about strategy, processes, KPIs, and such. But good business touches people. It makes them feel something – about the work they do and the people they do it with. It is about being cared for and caring for others.
Wieden+Kennedy sums this up with four words at the bottom of the page – “We love you Dan.”
A TEAM HUMAN CONVERSATION
Fight workplace zombies in your organization and join Team Human! Gather a group of fellow workplace zombie hunters to discuss our most recent blog post. Use the questions below to kick start your conversation.
In what ways do you make showing people you care about them a priority at work?
What does it feel like to be cared for? What does if feel like to not be cared for?
What impact does people feeling cared for have on your organization?
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