top of page

Privacy Policy


Effective starting: November 8, 2023.

This Privacy Policy informs you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from visitors and registered users of, and (the "Site"). This Privacy Policy applies only to information that you provide to us through the Site and explains in plain language what we do with that information, how we share it, and how we handle the content you place. It also explains your rights and the choices available to you regarding our use of your personal information and how you can access and update this information.

Our Privacy Policy may be updated from time to time, and we will notify you of any material changes by posting the new Privacy Policy on the Site at Privacy policy and revising the “Effective starting” date at the top of this policy. We encourage you to review our Privacy Policy whenever you use this “Site” to stay informed about our information practices and the ways you can help protect your privacy. If you disagree with any changes to this Privacy Policy, you will need to stop using the “Site” and deactivate your account(s), as outlined below.

This Privacy Policy applies to the information that we obtain through your use of "Site" via a "Device" A "Device" is any computer used to access the “Site”, including without limitation a desktop, laptop, mobile phone, tablet, or other consumer electronic device. “Site” includes the, and web sites but does not include any other own- or third-party products or services for which a separate privacy policy is provided. These are third party products or services that you may choose to integrate with the Site or our services. You should always review the policies of third-party products and services to make sure you are comfortable with the ways in which they collect and use your information.

By accessing and using the Site, you confirm that you have read and fully understood this Privacy Policy, that you agree to the collection and the usage of your own and others’ personal information in accordance with the Privacy Policy and that you have the authority to provide us with all information submitted by you via the Site or directly to BizXcel or BizXcel staff via another communication method, including but not limited to personal information of third parties. By registering for or using the Site or Services and accepting the Terms of Service you consent to the collection, transfer, processing, storage, disclosure and other uses described in this Privacy Policy.

1. Who We Are

BizXcel: The BizXcel group of companies (“BizXcel”) provide analytics solutions and services, custom software development, leadership and business training and eLearning services, to any company or organization worldwide. “BizXcel Inc.”, located in Canada (820 Stewart Blvd, Brockville, ON K6V 5T4 tel. (+1) 613-342-2200) and “BizXcel Corp.”, located in the United States of America (2507 James Street, Suite 208, Syracuse, NY, 13206   tel. (+1) 315-907-6745)

Build A Kick Ass Company is our brand for delivery of leadership training, team and culture development, Personality Dimensions™ training, keynotes, business consulting, process improvement consulting and the Kick Ass Training Academy. 

Kick Ass Training Academy: Kick Ass Training Academy is a cloud subscription-based eLearning service. By accessing Kick Ass Training Academy through a set of subscription packages, our customers (“Customers”) can train their personnel or any other group of people they wish or provide distance eLearning services. Customers access the Kick Ass Training Academy service by means of a unique combination of a user identifier and secure password. The course Instructors specify and manage the content of the courses, which may include text documents, video and audio files, images, presentations. Learners attend the courses and are subject to tests, for which they are graded; Learners have access to their own grades through the service. Each Learner can view his grades and extract reports, by means of supplying the reporting criteria through the respective service interface, regarding his own performance and his overall use of the service. Each Instructor can extract reports for the activity of his courses. Kick Ass Training Academy owns this domain data and can extract reports for the total activity of his domain, including all its Users.

2. Collection: The Personally Identifiable Information We Collect

Visitors and Users: In the course of using the Site, you may provide us with personally identifiable information. This refers to information about you that can be used to contact or identify you, and information on your use of and activities at our Site that may be connected with you ("Personal Information"). Personal Information that we collect may include, but is not limited to, your name and email address. When you visit the Site, our servers automatically record information that your browser sends whenever you visit a website. This information may include, but is not limited to, your Internet Protocol address, browser type, the web page you were visiting before you came to our Site and information you search for on our Site. Like many websites, we may also use "cookies" to collect information. A cookie is a small data file stored by your browser at your Device's hard disk for record-keeping purposes. We use "session ID cookies" in order to support login and main service functionality. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of the Site or all functionality of our services.

In some cases another User (such as an administrator, manager, etc.) may create an account on your behalf and may provide your information, including Personal Information (most commonly when your company requests that you use our service). We collect Information under the direction of our Customers and often have no direct relationship with the individuals whose Personal Information we process. If you are an employee of one of our Customers and would no longer like us to process your information, please contact your employer and us at the contact information below.

Customers: In addition to the data we collect about all Users, we also collect data that are required for your contract with us, such as your company affiliation, invoicing data and also service usage data that prove that the service is used in accordance to your subscription terms. We also collect service usage data in aggregate form (i.e. demographics) to improve our service. We may also acquire additional data through our Customers’ support requests to the extent this is required for us to resolve a technical issue or respond to a request or complaint. When you register to the service, we collect information about your industry and your position in the company to adjust the service to the needs of your industry and make Kick Ass Training Academy more functional for your industry.  We also collect certain information about Customer’s use of service (this applies only to account owners and not learners or instructors) to email to our Customers newsletters, announcements regarding Kick Ass Training Academy and our products, or marketing material. We use marketing automation software, iContact or Hubspot to achieve this (see section Section 9. Sub-processors for a complete list). If you are a Customer and no longer wish to receive such emails you can remove yourself from the recipients list at any time by selecting the "unsubscribe" link provided within the e-mail footer.

Third-party integrations in Kick Ass Training Academy: You may access third-party services via Thinkific Labs Inc. These services may include access to content, such as courses or You Tube, Twitter or Facebook by linking your account in Kick Ass Training Academy with an account on the third-party service or by clicking on third-party buttons (such as “like” or “share” buttons), which you have created subject to the third party’s Terms of Use. Kick Ass Training Academy may also contain links to third-party websites. Linked websites and third-party services are not under our control, and we are not responsible for their content.

Third-party integrations may also enable access to functionalities, such as videoconferencing (Microsoft Teams, Zoom) or our helpdesk. Use of these third-party services is optional, and you may have access to them by linking your account in Kick Ass Training Academy with an account on the third-party service, which you have created subject to the third party’s Terms of Use.

By using one of the above third-party integrations (offering content or functionality), you agree that such third parties may process Personal Information you provide them by using their services. To the fullest extent permitted by law, we are not responsible for any third-party service’s use of Customer's exported information.

Credit Cards: We do not store your credit card information in our systems. All credit card transactions are processed using secure encryption - the same level of encryption used by leading banks. Card information is transmitted, stored, and processed securely at gateways on a PCI-compliant network.

Content: We collect and store Content that you create, input, submit, post, upload, transmit, store or display in the process of using our “Site”. Such Content includes any Personal Information or other sensitive information that you choose to include ("incidentally-collected Personal Information"). Although BizXcel owns the databases and owns or licenses the courses, Thinkific Labs Inc. owns the code, databases, and all rights to the Thinkific Labs Inc. service, Customers retain ownership, control and all rights to their records and data which are their property.

Other submissions: We collect other data that you submit to our “Site” or as you participate in any interactive features of the Kick Ass Training Academy Services, participate in a survey, contest, activity or event, request Customer support, or otherwise communicate with us.

3. How We Use, Process and Retain Personal Information

Personal Information is or may be used for the following purposes:

  • to provide and improve our Site, services, features and content,

  • to administer your use of our Site,

  • to enable you to enjoy and easily navigate the Site,

  • to better understand your needs and interests,

  • to fulfill requests you may make,

  • to personalize your experience,

  • to provide or offer software updates and product announcements, and

  • to provide you with communications and further information and offers from us or third parties that we believe you may find useful or interesting, including newsletters, marketing or promotional.

  • Government and compliance reporting

  • Providing recruitment, employment and compensation to employees

  • Facilitating the sales transaction, proposals, contracts and quotes

  • Delivery of the product or service to the customer


BizXcel and our sub-processors use information we obtain by technical means (such as the logging performed by our servers or through the use of cookies) for the above purposes and in order to monitor and analyze use of the Site and our services, for the Site's technical administration, to increase our Site's functionality and user-friendliness, to better tailor it to your needs, to generate and derive useful data and information concerning the interests, characteristics and website use behavior, and to verify that visitors to the Site meet the criteria required to process their requests.

We collect and process personal data in a transparent manner, to the extent necessary for specified, explicit and legitimate purposes, and do not process it further in a manner incompatible with those purposes. We take care that the data we collect are accurate and, when necessary, updated. We take all reasonable steps to immediately delete or rectify personal data, if inaccurate.

BizXcel retains and destroys information according the Retention Requirements based on the type of information.  In summary, records for financial transactions (payments, invoices, etc.) , payroll and human resources are kept for 7 years after the government filings or as required by law. If Customer elects not to renew a Subscription, User’s account is downgraded to the free version of the Services if a free version exists. If User has a free version account and does not log into an account for more than 365 days, that account is permanently deleted. We will provide reminder notifications before deleting Customer’s account.

4. Information Sharing and Disclosure

Users: We will display your Personal Information in your profile page and elsewhere on the Site according to the preferences you set in your account. Any information you choose to provide should reflect how much you want other site/application Users to know about you. We recommend that you guard your anonymity and sensitive information, and we encourage you to think carefully about what information you disclose in your profile pages. You can review and revise your profile information at any time. You should be aware that the administrator, as well as specially designated support personnel in order to provide support for technical issues you may face, may be able to: access information in and about your account; access communications history, including file attachments, for your account; disclose, restrict, or access information that you have provided or that is made available to you when using your account, including your Content; and control how your account may be accessed or deleted.

Third Parties: We do not sell your Personal Information or Content and will not share or disclose any of your Personal Information or Content with third parties except as described in this policy. We do not share Personal Information about you with third parties for their marketing purposes (including direct marketing purposes).

Service Providers, Business Partners and Others: For security, service operation and management purposes, the BizXcel group uses sub-processor that provide the same level of protection. These third parties have access to your Personal Information only for purposes of performing these tasks on our behalf.

Compliance with Laws and Law Enforcement: BizXcel group cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of BizXcel or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable.

Children: Our services are not directed to children. We do not knowingly collect Personal Information from children. If we become aware that a child has provided us with Personal Information, we will take steps to delete such information. If you become aware that a child has provided us with Personal Information, please contact us at the contact information below.

5. Your Rights

BizXcel respects your rights as a data subject. When BizXcel processes personal data on behalf of and as instructed by its Customers, our Customers are responsible towards the data subjects and you should contact the respective Customer to which the content of your service belongs for exercising your rights. In this case, BizXcel does not respond directly to your requests for the exercise of your rights that come to our knowledge, but we inform the Customer without delay and provide all reasonable assistance to satisfy your requests in accordance with instructions of the Customer. The service has all the necessary features to enable our Customers to protect the rights of the data subjects on their behalf. For example, the service provides the ability to obtain and manage consent, and to implement strict and secure password policies as well as to exercise the right to be forgotten.

A synopsis of your rights as a data subject is provided below.

Transparency, information and answers to requests: BizXcel adheres to the principle of transparency in processing. For any question regarding this policy you may contact us at support at bizxcel dot com. We will respond without delay and in any case within one month upon receipt of the request.

Access: You have the right to receive from BizXcel confirmation on whether your personal data are processed and in case this happens all required information thereof (processing means, goal, records etc.).

Rectification: You have the right to require the rectification of inaccurate data relating to you without undue delay, as well as to fill in incomplete data if necessary for processing. If you have an account on our Sites you can update your account data through your profile by selecting "My information" from the options menu at the top of the screen.

Erasure: You have the right to ask for the erasure of personal data concerning you without undue delay. BizXcel by means of its designated personnel will erase the data where one of the following grounds applies: a) the personal data are no longer necessary in relation to the purposes of processing; or b) the person requesting the erasure withdraws consent on which the processing is based and there is no other legal ground for the processing; or c) the data subject objects to the processing and there are no overriding legitimate grounds for the processing or the data subject objects to processing for direct marketing; or d) the personal data have to be erased for compliance with a legal obligation. BizXcel will not proceed to the erasure of the personal data if the data must be maintained for compliance with a legal obligation or in cases where the processing is required for the establishment, exercise or defence of legal claims. If you receive marketing emails, you can remove yourself from the recipients list by selecting the "unsubscribe" link within the e-mail.

Restriction of processing: You have the right to request restriction of processing if the accuracy of personal data is disputed, for that period of time that allows BizXcel to verify the accuracy of personal data or based on any other legitimate reason specified in applicable Data Protection Laws.

Data Portability: You have the right to receive your personal data in a structured, commonly used and machine-readable format as well as the right to request the direct transmission of personal data by BizXcel to another, if this is technically feasible.

Right to Object: You may oppose the processing of personal data which takes place without your consent. In this case, BizXcel no longer submits the personal data unless it demonstrates imperative and legitimate reasons for the processing that outweigh the interests, rights and freedoms of you as a data subject or for the foundation, exercise or support of legal claims. If you receive promotional emails, you can remove yourself from the recipients list by selecting the "unsubscribe" link within the e-mail content. You may also oppose processing at any time by contacting us at the email provided at the end of this Policy.

Complaint to Supervisory Authority: You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of your personal data infringes Data Privacy Laws.

Right to opt out and right to Non-Discrimination: If you are a California resident, you should be specifically aware that you have the right to direct a business that sells (or may in the future sell) your Personal Information to stop selling your Personal Information and to refrain from doing so in the future. We do not sell your Personal Information to any other party.

If you are a California resident, you should be specifically aware that we will not discriminate against California residents or against any person, if they exercise any of the rights provided in the CCPA, or any applicable privacy law provision. In particular, we will not deny goods or services; charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; provide a different level or quality of goods or services; or suggest that anybody (including California residents) will receive a different price or rate for goods or services or a different level or quality of goods or services.

6. Security

BizXcel is very concerned with safeguarding your information. We employ reasonable measures designed to protect your information from unauthorized access.

7. Data Ownership

Although BizXcel owns the data in the applications and owns or licenses the courses and solutions, sub-processors own the code and all rights to the service they provide, Customers retain ownership, control and all rights to their records and data which are their property.

8. Data Transfers from the EU and the UK to the United States

The transfers are subject to the latest versions of the appropriate form of the Standard Contractual Clauses.

9. Sub-processors

The BizXcel Group uses the sub-processors in the delivery of our service.  A list of the sub-processors that BizXcel uses is available through this link.

10. Cooperation With Supervisory Authority

BizXcel commits to cooperate with the panel established by the EU data protection authorities (DPAs) and the ICO in the UK and comply with the advice given with regard to data transferred from the EU and the UK.

11. Contacting Us

If you have any questions about this Privacy Policy, please contact us at: support at bizxcel dot com.


Please click here to review BizXcel’s Sub-Processors.


Please click here to review BizXcel’s Information Retention Requirements.

bottom of page